Social media has become very significant in individual and business growth today. Whether positive or negative, this impact cannot be neglected as it is a critical component of marketing efforts for businesses. To maintain relevance in this age and time, businesses should leverage popular social media platforms and connect with people all over the world. This way, they will be able to build brand exposure, create leads, increase sales, and engage with customers worldwide.
If you are not utilizing social media as one of your digital marketing strategies, you are missing out on over 2 billion active users. Needless to say that this is a quick, low-cost, and effective means to reach nearly half of the world’s population.
This is why we have listed five ways in which social media can boost your business and strengthen your brand below:
1. Exposure and Visibility
Do you know that when most people hear about a business or an individual, the first thing they do is look them up on social media? This tells a lot about how this medium can significantly impact customers’ decisions to patronize your business. According to a study conducted by Forbes, social media posts affect 78 percent of respondents’ purchasing decisions.
Social media, if effectively utilized, will increase your brand’s visibility among potential clients, giving your company the exposure it requires.
2. First-Hand Customer Feedback
Studies have shown that businesses who engage with social media to respond to customer support demands make 20 percent to 40 percent more income per customer. This is why maintaining a continuous level of engagement with your audience is important, as it allows you to get direct feedback that helps you enhance your brand’s image, reputation, and customer relationship. This feedback helps you keep up with trends since you know what people want. You may also learn what your competitors are doing differently and what your audience thinks of them.
In contrast to traditional media, digital media allows for a two-way conversation. This way, responding to comments, questions, and ideas on your own social media postings in a way that’s appropriate for your business will help you uncover the input you need to grow.
3. Lead Generation
Social media provides opportunities for brands to enhance conversions by allowing them to communicate with people worldwide. You can research your potential customers, reach out to them, establish a connection with them, and then start a dialogue that will eventually lead to conversion. By running ads on these channels, you will generate leads for your business.
Lead generation is an important benefit of social media for businesses as many advertising formats are specifically designed to collect leads and reach the ideal customer.
Slowly but surely, take out time to discover the platform that works best for your business and channel your resources for maximum productivity. Start by determining which platforms your ideal consumers use, create a business page, and start sharing content. Don’t forget that your competitors are right there; therefore, leverage on that.
Also, keep in mind that Kominiti is a global marketplace that provides connection opportunities for business. Do not forget to include Kominiti in your strategies.
To get started, simply visit www.kominiti.com
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