Social networking is the process of using internet-based platforms to communicate and interact with friends, family, clients, or customers. These platforms are LinkedIn, Kominiti, Facebook, Instagram, Twitter, and TikTok. Since its advent, social networking sites have become a mainstream way of using the internet. Hardly will you see a teenager or adult who is not on one or more social media platforms. However, while most users are focused on communication, gist, and building relationships, these platforms can be maximized for business growth.
According to the latest statistics, over 4.65 billion users are on one or more social media platforms (almost twice the number as of 2017). Also, an average user spends up to 2.5 hours on different platforms daily. This implies that businesses now have the opportunity to reach billions of users on social media. How do you do this? This article examines 5 effective social networking strategies to grow your business.
1. Carefully create a plan.
Creating a business account on any of the platforms mentioned above is free and easy to start. It doesn’t cost anything to have your business on Facebook, Kominiti, LinkedIn, Instagram, and others. However, before you leap on these platforms, carefully create a plan. Your social networking strategy is not complete without a plan.
Your plan is the map to guide your activities on the social media platforms you choose for your business. Without a plan, you have no clear goals. And with the thousands of things going on on these platforms, it is easy to lose track or gets frustrated and tired. Take your time to create a social media plan that aligns with your business goals. Also, measure the required effort (how often you would be posting, what to post, where and when to post) needed to achieve these goals.
If you are running a one-man business, you might need a social media manager to oversee your business activities on these platforms.
2. Choose the right social networking platforms.
If you want to use social media platforms to grow your business, you should be mindful of choosing the right platform. It is better to start with 2 or 3 platforms and increase as you progress than to start with 5 and get stuck or abandon some along the way.
Also, each social media platform serves its purpose and has its own weaknesses and strengths. They also have different patterns of posting and content. What works for Facebook might not work for Instagram or Kominiti. This is why mastering each platform and choosing the right ones for your business is an essential social networking strategy to grow your business.
3. Set realistic goals
It is good to want to have up to 20,000 followers in a year, but focusing solely on numbers can cause more harm than good. Although more followers equal more visibility, most of the time, it is better to have 1000 followers that constantly engage with your content than to have 100,000 who barely comment, like, or share. This implies that engagement should be as valuable as followers. Engagement is what drives people to connect and patronize your business.
The more you consistently share posts and engage with others’ posts, the more people see you and connect with you/your business.
Don’t fall for buying followers, it is a bad way of building your brand.
4. Master the act of sharing the right content
Content is king. It is the link between you and your potential customers. It is what determines whether or not people will connect with your business. It is the strength of your social networking strategy. If you master the act of sharing the right content, in no time, you’ll start growing. However, if your content has nothing to offer your readers, they will feel you are wasting their time.
As such, have rock-solid content marketing tactics that align with your readers’ needs. Also, maximize the act of sharing valuable video content, especially on Instagram and Youtube. To increase your longevity and build consistency, take advantage of content repurposing. This is simply the act of reusing elements of your previous content to create new ones.
5. Engage your followers
Your social networking strategy is not complete without this. Beyond creating valuable content, you want your readers to know that you care about them. One of the ways to do this is to engage with them. Besides, engaging with your followers indicates to algorithms that your page is alive and can be shown to more people.
Engage with your readers by liking their comments, replying to their questions, and reposting their mentions. Also, take note of their questions and build content around them. To take it further, send a personalized thank you message to people that drop positive comments.
This works. Try it out.
Are you a business owner? Do you want to take your social networking to the next level? If you are yet to register on Kominiti, you are missing out. To get started, go to www.kominiti.com
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