5 Reasons to Add Video Content to Your Marketing Strategy




It’s video content creation season.

Virtually all businesses have social media managers to ensure that video content about their businesses is constantly populated.

No doubt, building a strong online presence is one of the ways to build a strong personal and business brand. Because of the growth in the online space, video content is rapidly evolving.

In 2020, 96% of consumers upped their online video consumption, with 9 out of 10 viewers expressing a desire for more video content from brands and businesses. As of 2022, it was projected that the average person would spend around 100 minutes per day watching online videos. 

If, as a business owner, you are not yet utilizing video content creation for maximum benefits, here are five reasons why you should.

Enhance Engagement

video content

Video is a highly engaging medium that captures the audience’s attention better than text or images. It allows you to convey your message in a more compelling and memorable way. With video content, you can convey emotions, tell stories, and showcase the human side of your business. When people connect with your business emotionally, they are more likely to engage with it and remember your brand. 

Beyond this, video is a versatile format that allows you to create a wide range of content, including product demos, customer testimonials, behind-the-scenes footage, live streams, and more. This variety keeps your audience interested and coming back for more.

Improved SEO

video content

Videos often lead to a longer average time spent on your web pages. Search engines like Google consider dwell time as a ranking factor. If visitors spend more time on your site watching videos, it can signal to search engines that your content is relevant and valuable.

The more people watch your video content, the greater the engagement. Engaging video content can reduce bounce rates, which is the percentage of visitors who leave your site after viewing only one page. Lower bounce rates indicate that your content is retaining visitors. This would also improve SEO rankings.

Effective Storytelling

video content

Video combines visuals, motion, and sound to create a visually engaging and immersive experience. It enables you to evoke emotions through music, visuals, and narration. By tapping into emotions, you can create a deeper connection with your audience, helping them relate to your brand, message, or product. Also, you can use techniques like a beginning, middle, and end to guide viewers through a narrative, making your content more engaging and easier to follow.

Video testimonials and case studies can bring your success stories to life. Real people sharing their experiences add authenticity and credibility to your storytelling.

Wider Audience Reach

video editing

With the prevalence of video-sharing platforms like YouTube and social media, you can reach a broader audience and tap into the global market. Also, people are more likely to share videos that they find interesting or valuable. This can increase the visibility of your content among their followers.

Video content can be incorporated into email marketing campaigns for higher click-through rates and engagement.  You can also use video ads for retargeting. This is an effective way to reach people who have previously visited your website or engaged with your content.

Concise Communication

video editing

Videos allow you to convey complex information in a concise and understandable manner. Whether it’s explaining a product, offering a tutorial, or presenting customer testimonials, videos make it easier for your audience to comprehend your message.

Incorporating video content into your marketing strategy can provide a dynamic and effective way to connect with your target audience.

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