Many years ago, leaving your home for a physically demanding profession was the norm. However, due to diverse factors including the Covid-19 Pandemic, freelancing is no longer considered a side hustle. Indeed, the workplace is no longer limited to a physical location, as you can now work full-time from the comfort of your own home or from anywhere in the world!
With the dominance of technology today, your laptop with a solid network is your new office. However, before quitting that 9-5 job, you need to figure out what freelancing career suits you best and where to start. This is why we have researched and compiled a list of the top 4 freelancing skills in demand today. This will assist you in determining your ideal role and strengths in order to have a successful career.
1. Search Engine Optimization (SEO)
SEO marketing is a subset of digital marketing that requires freelancers to ensure that a client’s website ranks on the top page of a Google search. According to research, 67 percent of all clicks go to the first 5 results on Google. Simply said, businesses that do not have a high enough Google ranking lose out on potential clients.
Despite the fact that businesses are beginning to invest more money in their SEO rankings, the number of SEO specialists still remains low. A professional can leverage this skill to avoid competition in the digital world.
To become an SEO expert, you will need to have a thorough understanding of how search engines operate and how to apply that knowledge to increase web traffic. You can begin learning about exploring the world of SEO by reading a beginner’s guide and building your skills from there.
2. Content Writing
Content writing is another in-demand freelancing skill today. As against popular assumptions, you don’t have to be an author to make a career as a freelance writer. In addition to excellent writing abilities, a content writer must be very fluent in English or another major language. It is crucial to understand that content writing requires extensive research skills and a broad knowledge of various topics. A good content writer is also a good content reader.
With over 600 million blogs on the internet, content writing is a highly competitive career path as businesses constantly need to speak to their customers through writing professionals. This is why it is very essential to decide on the specific industry you’d love to concentrate on. It could be tech, education, health, history, food, and so on. This will go a long way in helping you to stand out, and that will be your core strength in the long run.
To master content writing as your freelancing skill, you must know your way around words. The good news is that unless you wish to attend certification classes, you don’t need any qualifications. You can refine your talents and stand out if you have the passion and can write from the perspective of the reader within deadlines.
3. Graphic Design
Graphics design will always thrive on freelancing. This is because every business needs to project itself to its target market. Imagine coming to a website and seeing nothing but text. Such a website or business page will be boring and difficult to read. As a result, it is safe to say graphics brighten up the space! Graphic design is almost always required for businesses to sell their products or services.
Studies have shown that some freelancers make up to $85 per hour doing just design work. Infographic design is in high demand. Some businesses may not require a graphic designer on a regular basis. However, because everyone has a different style, they hire freelancers to create unique designs to meet their needs.
Some aspects of graphic design are Logo design, advertisement design such as pamphlets, flyers, posters, banners, among others, illustrations, merchandise design, icon design, product packaging design, and so on. Also, software like CorelDraw, Adobe Photoshop, Adobe Illustrator, Canva, Adobe InDesign, Inkscape, among others will go a long way in helping your graphic design knowledge.
The interesting thing is that you can master just one of these freelancing skills and add to it as you gain experience.
4. Social Media Management
Social media managers are hired by businesses, celebrities, and busy high-net-worth individuals to handle their social media platforms. This is to ensure that it is in line with the company’s aims and objectives in order to attract new clients and maintain public relations. Social media management is not just about sharing stuff and scribbling weird captions, takes a lot of effort, good content, and consistency to stand out in that world. If this is the only freelancing skill you can acquire on this list, be confident that you already have a large customer base.
A social media manager represents and oversees the online presence of a company. As the demand for this freelancing skill increases daily, the demand for social media handlers has increased drastically. If you can keep up with what’s trending online and have a solid understanding of social media and SEO, you can thrive tremendously in social media management.
You must understand how to develop captivating content and social media designs in order to become a social media guru. You must also learn how to execute social media campaigns, schedule your post timing, and have a thorough understanding of how each social media network functions.
While it may appear to be a simple task, social media administration is a demanding job that necessitates substantial social media knowledge. You must not only monitor and manage the content, but you must also handle the audience’s feedback as well.
After you have decided on a freelancing skill to build on, you can then begin to find projects and start bidding with the clients on Kominiti.
To get started, simply visit www.kominiti.com
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